To organize a world-class business plan competition based on the fundamentals of:

Creating meaningful events
Anyone and everyone who attends our talks, seminars, forums and/or workshops should leave with a sense of having been inspired and/or educated by our speakers or gained an opportunity from the event.

Ensuring a fair and critical perspective
Since the competition is one of our core components, fairness and transparency in our judging process is of utmost importance.

Facilitating access to premium capital and quality resources
S@S doesn't end once the prizes have been awarded and the photographs have been taken. With our strong base of contacts, we are eager to help aspiring entrepreneurs that want to incorporate their start-ups by linking them up with our numerous partners to get funding, incubation space and other facilities.

Bringing together the right people and the right ideas at the right time
In essence, S@S is all about bringing together people and ideas at the right time. This is a tradition that we will continue to follow for many years.