To be the beacon for start-ups on their road to success.

A beacon serves as a guiding light to ships by marking out hazards at sea and keeping them safe. At Start-Up@Singapore (S@S), we understand that the road to success is neither easy nor straightforward. We also appreciate the fact that success means different things to different people. To this extent, at the core of our many ambitions is our hope that we can nurture and guide potential start-ups by affording them the opportunities to equip themselves with the skills and knowledge to succeed in whatever form they define success.