• 13th S@S Official Launch Ceremony - Calling all budding entrepreneurs - the moment you have all been waiting for is finally here! The 13th S@S business plan competition has been declared open, and in spectacular fashion at that. - On... More →
  • Off-The-Record with Vincent Lauria - “If you’re working on something you’re passionate about, it gives you extra energy to do it.” - This energy is what keeps Vincent Lauria going in his entrepreneurial endeavours. - Vincent... More →
  • Welcome Tea S@S - Extraordinary Welcome Tea for NES and S@S - 100 goodie bags, 350 seats and a booth for registration outside Lecture theatre 16 –a meticulously and tirelessly planned welcome tea by NES and S@S was... More →
  • Congratulations to the winners of the 12th Start-Up@Singapore! - Open Category - Winner: Aqualnnova - First Runners Up: Silver Solutions - Second Runners Up: Milaap.org - Youth Category - Winner: Ms DeeDee - First Runners Up: yPower6 - Second Runners Up: Vision -... More →
  • Congratulations to the finalists of the 12th Start-Up@Singapore - Youth Category: - Vision - yPower6 - Ms_DeeDee - Thursday_Tales - RAFBLOOD - Open Category: - X-Change - MINDSTRAT - BioSyn - Milaap.org - Capsule - Zwinger - DeepScan - Giivee - Lobanz - AquaInnova... More →

    • Start-Up@Singapore would like to thank the following judges for their time and expert opinion in judging the Executive Summaries and Business Plans. This competition would not have been made possible without the valuable input from our judges!

    View below for the list of Semi-Finals and Finals Judges

    12th S@S Finals Judges

    12th S@S Semifinals Judges

    Finals Judges

    Lily Chan

    NUS Enterprise
    CEO

    Dr. Lily Chan is Chief Executive Officer of NUS Enterprise at the National University of Singapore. She leads NUS Enterprise with vision to inject an enterprise dimension to NUS teaching and research involving the University’s students, staff and alumni. In particular, Dry Chan spearheads strategies and initiatives to promote industry collaboration and business ventures for the University. She oversees the functions of the Enterprise Cluster which complements the academic cluster of the University to nurture talents with an entrepreneurial and global mindset. The Enterprise Cluster comprises three main divisions – NUS Overseas Colleges (NOC), Industry Liaison Office (ILO) and NUS Entrepreneurship Centre (NEC), which are supported by Corporate Services and the following Business units – NUS Extension (NEX), NUS Press and NUS Technology Holdings Pte Ltd (NTH).

    Tan Kai Hoe

    SPRING
    Deputy CEO

    Rear Admiral (NS) Tan Kai Hoe, 43, joined SPRING Singapore as the Deputy Chief Executive on 1 June 2009. His current portfolio includes driving SPRING’s efforts in innovation and entrepreneurship, spearheading the development of technology innovative enterprises, and overseeing SPRING’s quality & standards initiatives.

    Prior to joining SPRING, Kai Hoe was a naval officer in the Republic of Singapore Navy, where he rose to be the Chief of Staff – Naval Staff, overseeing the capability development of the Navy. In the Navy, he has undertaken various command appointments, including the Fleet Commander, Deputy Fleet Commander and Squadron Commander. He has also held staff portfolios in the Naval Staff headquarters, including as the Head of Naval Plans Department, responsible for the Navy’s capital acquisitions; and as the Head of Naval Training Department, in charge of the Navy’s training policies and its engagement with foreign navies. Kai Hoe was awarded the Public Administration Medal (Silver) (Military) in 2007 for his contributions to the Navy.

    Over the years, Kai Hoe has also served on the boards of a number of companies and not-for-profit organizations, including the EXCO of Spastics Children Association of Singapore, the National Cadet Corps Council, Board of Governors of the Institute of Technical Education, the Board of Directors of ST Electronics and the Board of Directors of Unicorn International Pte Ltd.

    Benny Lee

    NUS Business School Alumni Association
    President

    Mr. Benny Lee heads the Business Advisory Program (BAP) at the NUS Business School. Partnering Spring Singapore in this program, NUS Business School reaches out to help retrenched alumni find work in consulting assignments and short-term projects with local SMEs. Where the SMEs find the partnership suited to its business needs after six months, the SMEs will take them into its permanent fold. Funding for BAP comes from Spring (70%) and the SME (30%). To date, some 230 alumni and around 90 SMEs have signed up for BAP.

    Benny, on what inspires him to get involved and give back to society:
    “As experienced with BAP, it is rewarding in itself to help others find their way back when they are facing difficult situations.
    Aside from BAP, I am personally looking forward to helping NUS’s needier students pay for their school fees – the NUS Business School Alumni Association’s next project.”

    Jessica Tan Soon Neo

    Microsoft Singapore
    Managing Director

    Ms. Jessica Tan serves as Managing Director of Microsoft Singapore. Ms. Tan is responsible for developing and driving growth strategies for the Microsoft’s business in Singapore, as well as deepening relationships with partners, customers and employees. She also focuses on leading Microsoft’s ongoing corporate citizenship efforts in the country which includes Microsoft’s efforts to becoming a trusted industry partner who works with businesses, communities and governments to help advance social and economic well-being. In May 2006, she was elected as Member of Parliament in Singapore for the East Coast GRC. She is Chairman for the East Coast Town Council. She serves as a Director of Singapore Tourism Board. She is also Chairman for the Finance, Trade and Industry Group Parliamentary Committee (GPC) as well as Member of the Manpower GPC.

    Wong Poh Kam

    BAF Spectrum, Chairman
    NUS Entrepreneurship Centre, Director
    NUS Business School, Professor

    Dr. Poh Kam Wong is a Professor at the Business School of National University of Singapore (NUS) and the Director of NUS Entrepreneurship Centre. Through the centre, he oversees the university’s entrepreneurship education programs, as well as the university’s incubator, seed funding programs and mentoring scheme for nurturing spin-off companies by the university’s professors and students. He has published extensively in leading academic journals on high tech entrepreneurship and innovation policy in Asia, and has consulted frequently for technology companies in Asia, as well as international organizations such as the World Bank.

    He is an active angel investor in technology start-ups in Singapore, Asia and Silicon Valley, and is the founding Chairman of Business Angel Network Southeast Asia (BANSEA) and chairman and partner of BAF Spectrum Pte Ltd, a business angel fund based in Singapore. He is the initiator of StartUp@Singapore, the annual national business plan competition in Singapore since 1999.

    Victor Cheng

    Intellectual Property Office of Singapore
    Senior Assistant Director-General, Infrastructure and Capability Development Division

    Mr. Victor Cheng is currently the Senior Assistant Director-General in IPOS. Since May 2007, he oversees the Infrastructure and Capability Development Division as well as the Public Relations Department in IPOS.

    As the Senior Assistant Director-General in IPOS, Mr. Cheng is responsible for designing and implementing the IP infrastructure master plan to ensure that there is a conducive environment in Singapore to sustain the growth of IP.

    The Infrastructure and Capability Development Division is made up of four key departments namely, Public Outreach Department, Capability Development Department, Enterprise Development Department and Industry Development Department. Under Mr. Cheng’s leadership, they work hand in hand to catalyze and facilitate the development of IP market infrastructure and capabilities as well as to cultivate an IP savvy culture in Singapore to help boost economic growth.

    Prior to joining IPOS, Mr. Cheng started out as an inventor and entrepreneur – he has previously patented, managed and commercialized IP, started software companies and ran business operations in startups, R&D labs and listed companies. He brings with him 18 over years of applied IP experiences (including 3 years in the Silicon Valley) to IPOS and is part of the team to realize IPOS vision.

    Bernard Yeung

    NUS Business School
    Dean

    Hailed from the New York University’s Stern School of Business where he is the Abraham Krasnoff Professor in Global Business, and a professor in Economics and Management, Prof Yeung’s extensive professional, research and teaching interests include international corporate finance; corporate strategy; foreign direct investment and multinational firm enterprises; the relationships between institutions, firm behaviour and economic development; the impact of cross border business activities on social economic development; and the international studies of capital market functionality.

    He has written more than a hundred research articles which have been widely published in top-rated journals in Economics, Finance, Strategic Management, International Business, and Accounting.

    Prof Yeung joined the New York University’s Stern School of Business in 1999, and distinguished himself as an eminent scholar, teacher and administrator during his tenure. He is also the Director of the NYU China House, the honorary co-chair of the Strategy Department of the Peking University Guanghua School of Management, and Advisory Professor at the East China Normal University. He is currently a Senior Consulting Editor of the Journal of International Business Studies, serves on the Editorial Board of the Academy of Management Review and as an Associate Editor of Management Science. He is also an elected Academy of International Business Fellow.

    On his move to NUS, Prof Yeung says, “I’m very excited about this opportunity to join NUS and will ensure that a great university will always have a great business school.

    “NUS Business School is a leading business school in this region. It enjoys a global standing that any business school will be very proud of. As dean, I’ll work to further strengthen and carry forward the School’s reputation for its strong leadership and educational excellence.”

    Prof Yeung received his bachelor of arts in economics and mathematics from the University of Western Ontario in 1979, and his MBA and PhD from the Graduate School of Business at the University of Chicago in 1981 and 1984 respectively. He had previously taught at the University of Michigan and the University of Alberta.

    Adam Khoo

    Adam Khoo Learning Technologies Group
    Co-Founder and CEO

    Adam Khoo is an entrepreneur, a best-selling author and Asia’s Top Success Coach. A self-made millionaire by the age of 26 and now a multi-millionaire at the age of 36, he owns and runs several different companies with a combined annual turnover of over $30 million. He is the CEO & Managing Director of Adcom (S) Pte Ltd (a leading marketing communications and advertising agency), the Co-Founder and Executive Director of Event Gurus Pte Ltd (an event management company) and the Co-Founder & Executive Chairman of Adam Khoo Learning Technologies Group Pte Ltd (a premier training and consulting company that specializes in both corporate training and student education programmes), with operations in Singapore, Malaysia, Indonesia, Thailand, Hong Kong and China. As a celebrated and successful entrepreneur, he was conferred the NUS Business School Eminent Business Alumni Award in 2008 for being one of Singapore’s top business leaders.

    Adam is the author of 11 books, 3 of which have stayed on the Straits Times National Bestsellers’ list for more than 52 weeks. He is the best-selling author of “I Am Gifted, So Are You!”, a motivational accelerated book that was ranked MPH #1 best-seller in 1998 and 1999. He is the co-author of “How to Multiply your Child’s Intelligence” and “Clueless in Starting a Business”. Another of his best-selling books, “Master your Mind, Design your Destiny” has been ranked #2 on the Straits Times Life! Best-sellers list since its launch. The book “Secrets of Self-Made Millionaires” hit Number 1 on the Straits Times Life! Best-sellers list within 2 weeks of its launch. The latest collections to his works are titled “Secrets of Millionaire Investors” and “Nurturing the Winner and Genius In Your Child”. He holds an honours degree in Business Administration from the National University of Singapore, from where he was ranked among the top one percent (1%) of academic achievers.

    Adam is known as one of the most dynamic and powerful speakers in Asia, having motivated and trained over 500,000 professionals, managers, executives, salespeople, teachers and students over 7 countries, in areas like Entrepreneurship, Strategic Marketing and Sales, Motivation, Presentation and Communication Skills, Accelerated Learning Techniques and Behavioural Change Technologies, among other areas. He has worked with hundreds of multi-national corporations, schools and non-profit organizations in Singapore and around the region.

    Adam is ranked among the Top 25 Richest Singaporeans under the age of 40 by The Executive magazine. His success and achievements have also been featured in The Straits Times, The Sunday Times, The New Paper, Lianhe Zaobao, Channel News Asia (CNA), Streats, The Business Times, Mediacorp Channel 8 Money News, Mediacorp News Radio 93.8, Asian Business the Magazine for Entrepreneur, Prestige, Her World Magazine, Calibre Magazine, Channel U, The Star and The Sun Malaysian newspapers and others.

    Alex Lin

    Visionedge Ventures Group Pte Ltd
    Executive Director

    Dr. Lin had diverse experiences in many areas such as sales, IT and logistics. He held senior positions in companies such as FedEx, Hewlett Packard and Sembcorp Logistics. He is also a serial entrepreneur who had successfully created and exited several profitable Technology and Lifestyle business. He is currently managing several investment funds and coaching youth startup in Asia.

    Andy Lim

    Tembusu Partner
    Chairman

    Mr. Andy Lim is the founder and Chairman of private equity firm Tembusu Partners and the Chairman and substantial shareholder of a publicly listed company Viking Offshore and Marine Limited. He is also the Executive Director of Associated Leisure International, a family holding company and Chairman of MoneyWorld Group of Companies, a leading foreign exchange player with offices in China, Hong Kong, Singapore and New Zealand.

    His other Board appointments include Chairman of Alpha Singapore, Chairman of government cooperative for ex-offenders, ISCOS, Council Member of the National Council for Anti-Drug Abuse (NCADA) and President of the Enterprise 50 Club, a leading association of the top 50 privately held companies in Singapore. In September 2004, Mr. Lim was appointed Honorary Consul to the Republic of Lithuania. The Shanghai – Pudong Branch of the China Overseas Friendship Association also appointed him as one of its Council members in May 2005.

    Mr. Lim was the top ‘O’ level student in Anglo-Chinese School in 1973. He then took an Overseas Merit Scholarship to study Engineering in Cambridge University where he graduated with First Class Honors in 1979 and won a Book Prize from Trinity College for outstanding performance. After an 8 year stint with the Singapore government, he went on to receive an MBA Degree at University of California at Los Angeles (UCLA) in 1989. He is married to Lim Hwee Hua and they have a son, Daniel and two daughters, Rebekah and Rachel.

    Jeffrey Chi

    Vickers Venture Partners
    Managing Director

    Dr. Jeffrey Chi is Managing Director and Partner Vickers Venture Partners (a member of the Vickers Capital Group). Dr. Chi’s experience covers a variety of industries including information technology, healthcare and media. Based in Shanghai, he oversees the Group’s venture capital investments. He sits on the boards of Cambridge Real Estate (REIT IPO, July 2006), Mobinex, United Eagle Airlines, California University of Technology and Jin Jing Electric Company. He is also an Observer on the boards of and responsible for the monitoring of Vickers’ investments in the Asian Food Channel, Saybot and iPart. Dr. Chi is a CFA Charterholder and graduated from Cambridge University with 1st class honours in Engineering. He earned his PhD from the Massachusetts Institute of Technology in organizational knowledge and information technology.

    Thomas Choong

    Waylion Advisory & Consulting Pte Ltd
    Managing Director

    Dr. Thomas Choong is the founder and executive director of Waylion Advisory and Consulting, a practice focused on assisting tech, media and services companies in strategic business planning, development, alliances and capital access. Companies include a number of start-ups and some US, Swiss and French corporations, including Thierry Apoteker Consulting (TAC-Financial), Brandtology and Ohanae Inc etc. Dr. Choong was most recently the Chairman and Chief Executive Officer, of EAM International Ltd (“EAM”). The company co-founded by him provides innovative interactive digital media via network of touch-screens on a subscription and recurring revenue basis. The company enable telecommunications carrier, handset makers, content providers and their retail partners to support their consumer sales. The customers in the region include SingTel, AIS (Thailand), Telkomsel (Indonesia), Globe (Philippines) and Vibo (Taiwan).

    Prior to EAM, Dr. Choong started Elipva Ltd, a joint venture with Singapore Technologies Telemedia and the Lippo Group. Elipva is an innovative e-business software, solution and services company in Dec 1999. The company was awarded a major innovation development grant by IDA in recognition of the original software that it was developing. The company established more than 50 major customers in the region, these include companies such as General Electric, Schering Plough, Ministry of Health, United Overseas Bank, DHL, Denso, Seiko, Chartered Semicon etc. In Nov 2004, Elipva did a M&A with HK GEM board listed M-Dream Inworld Ltd which runs an online gaming and digital media business in HK and China. Dr. Choong was the executive director of M-Dream Inworld from 2004 to 2006.

    In Aug 2005, Dr. Choong ventured into life style and entertainment. He invested and formed Xi Yan Pte Ltd, an exclusive private dining establishment with its Hong Kong partners. Whilst the business is operated by full time staffs, Dr. Choong has been instrumental in its set up and established a client base since that includes ministers, dignitaries, head of corporations, artistes, celebrities from all over the region. He has also built a key clients relationship management system that profiles, segment and personalized engagement of each individual and organization. Prior to Elipva Ltd. Dr. Choong spent 2 years with Sun Microsystems since 1997 and was the Managing Director of iPlanet (a Sun Microsystems Inc and AOL/Netscape Alliance for its internet solution business) in South Asia. Thomas received the Sun Microsystems ASEAN Software business excellence award in 1998.

    Since 1990, Dry Choong held various regional management positions with IBM for more than 6 years as the general manager for its emerging network computing business in ASEAN. He was the regional Brand and Country Manager for IBM’s Unix systems business. He was instrumental in helping IBM chart its Unix brand, sales and marketing strategy and successfully break into the Unix market in Singapore and Asean/India. Dr. Choong was with Convex Computer for 2 years as the Asia Pacific Director for Sales/Marketing and was instrumental for major breakthroughs in introducing supercomputing to the new markets in Asia/Pacific with major sales in Singapore, China, Indonesia and India. As a result, was recognized with the Convex World Champions award. He was with Prime Computer for nearly 5 years from 1984, initially as a senior technical consultant in computer integrated manufacturing in the Asia region, setting up its CAD/CAM business and assisted with several project wins in the education, petro-chemical, ship-building and engineering industry. In 1987 he moved on to become its Asia regional sales support manager for systems, database, CAD/CAM, graphics and networking products. Prior to returning to Singapore, Dr. Choong spent 8 years in the UK. Of which, he spent 2 years with Ford Motor Company, UK as a control analyst in Computer Aided Manufacturing where he consulted in several major Ford Europe wide projects.

    In 1999-2000, Dr. Choong also served as an Adjunct Professor with the University of Singapore, Engineering Faculty. During his term, he assisted and advised in the setup of the Centre for Concurrent Engineering with the CAD/CAM Centre. To date, he has published and contributed to more than 40 papers and articles. Dry Choong graduated from the University of Bath with a BSc Engineering First Class Honours and a PhD in 1982 under the UK Science and Engineering Research Council scholarship.

    Wong Kien Keong

    Baker & McKenzie Wong & Leow
    Principal

    Dr. Wong Kien Keong is a principal of Baker & McKenzie. Wong & Leow with a practice focus in mergers & acquisitions, venture capital/private equity and tax. He founded Wong & Leow LLC, a firm of Singapore advocates & solicitors in August 1996, and Wong & Partners, a firm of Malaysian advocates & solicitors in Kuala Lumpur, Malaysia, in November 1997. Dr. Wong received his PhD from the University of London (Imperial College of Science and Technology, 1987), holds a B.A. Hons (Jurisprudence, 1984) degree from the University of Oxford (Brasenose College), and graduated from the Massachusetts Institute of Technology with degrees in management (SB, 1975) and chemical engineering (SB & SM, 1976).

    Tan Kim Seng

    3V SourceOne Capital
    Managing Director

    Mr. Tan is a Managing Director and co-founder of 3V SourceOne Capital. He is currently a Committee Member of Singapore Venture Capital Association and formerly served as its Honorary Treasurer.

    He was previously an Executive Director and Principal Fund Manager of UOB Venture Management. Mr. Tan started his engineering career with Texas Instruments Singapore and subsequently joined Northern Telecom as a section head.

    He successfully ventured into banking industry in 1990 as an Assistant Vice President with United Overseas Bank Group. He was the Chairman of Retail Electronic Banking Committee of the Association of Banks in Singapore and Operation Committee Member of NETS Singapore.

    Mr. Tan holds a M.Sc. (Industrial Eng.) and a B.Eng (EE) (Hons) degree from the National University of Singapore and is an alumnus of the US Venture Capital Institute. He is currently a Board Member of Hwa Chong Institution.

    Joey Gan

    Ernst & Young
    Director, Business Development

    Joey brings with her more than 15 years of experience in the sales, marketing and business development of information systems, business consulting and financial services. Her portfolio of clients span across industries in the banking, transportation, manufacturing, government, public utilities, education and more recently the local entrepreneurial industry in Singapore.

    She has been based in Hong Kong for nearly 11 years covering the North Asian region before returning to Singapore in end 2003. She is also a Certified Management Consultant (CMC) accredited by the International Council of Management Consulting Institutes (ICMCI).

    She is currently working as a business development director with Ernst & Young Singapore.

    Alan Sevugan

    FriarTuck
    CEO

    Sevugan, found and CEO of FriarTuck, is the driving force behind FriarTuck’s product commercialization and business process. Combining a deep understanding of FriarTuck’s breakthrough technology and good force management in the marketplace, he has led the company to win key customers like NASA and generate triple digit growth. He also designed and developed FriarTuck’s flagship product and made it to its current market leading position. Sevugan holds a Degree of Bachelor (Hons) in Computer Engineering from National University of Singapore.

    Darius Cheung

    McAfee
    Director of Consumer Mobile Technologies

    Darius Cheung, founder of mobile security firm tenCube, is one of four individual winners of this year’s Singapore Youth Award.

    The Award, started in 1975, is Singapore’s highest recognition for under 35s who have excelled in areas like entrepreneurship, science, and the arts.

    TenCube was acquired by security juggernaut McAfee in 2010 for more than US$10 million (S$12.3 million). Their flagship product is the WaveSecure, which allows mobile phone users to protect their lost or stolen devices and the data inside them.

    Darius now works as the director of consumer mobile technologies for McAfee in Singapore.

    Kelly Choo

    Brandtology
    Co-Founder & Business Development Director

    Kelly was driven by his passion about social media and its impact, he decided to take on a role as a teaching assistant in the 1st Asian Facebook development course after his graduation. He was previously involved in a computer security role at the Singapore Armed Forces. He also worked in the US as an IT consultant while studying in UPenn/ Wharton, and more significantly, was involved in the launching of two start-ups as well as advising a few more.

    His role in Brandtology is to ensure that the company’s product and services give customers the most value possible and to foster mutually beneficial partnerships with other people and organizations

    Eric Tachibana

    Bank of America Merrill Lynch
    Director

    Eric Tachibana currently manages Markets Technology for Bank of America – Merrill Lynch across Asia Pacific and the Global Business Technology Centers, including India, Singapore, Dublin, Toronto, and Chicago.

    Before joining Merrill Lynch, Eric was an entrepreneur for over 14 years – creating, building, and eventually exiting, successful small and mid-sized companies in Silicon Valley, Singapore, Malaysia, Thailand, and the U.K.

    Today Tachibana continues his entrepreneurial endeavors as a regional angel investor, strategic adviser, and mentor for young, developing entrepreneurs, serving as founding non-executive director for 7 companies ranging from IT, to F&B, to retail/fashion.

    Eric is also an author of 8 books on technology development and innovation management and continues to earn regional industry recognition as an Adjunct Assistant Professor at the National University of Singapore business school.

    Leonard Tan

    PurpleClick Media Pte Ltd
    Founder, CEO

    Mr. Leonard Tan of PurpleClick Media is certainly one of the best role model for all the young, aspiring local entrepreneurs. Despite having a promising career at Yahoo! Inc, Leonard Tan gave it up for a vision and started PurpleClick Media five years ago in January 2006.

    He spotted an untapped business opportunity in Search Engine Marketing (SEM) and PurpleClick Media has since launched more than 6,000 online campaigns for clients ranging from small to medium enterprises to multinational corporations both locally and beyond, with over 496,000,000 people worldwide who have seen ads generated by PurpleClick, who supports campaigns in 41 languages including English, Chinese, Bahasa and other languages

    Kho Choon Joo

    BioVeda Capital
    Partner

    Choon Joo has more than 14 years of experience in early stage investment and research. He is the co-founder of BioInvest Capital and a Partner of Bioveda Capital. Currently, he also heads the School of Life and Physical Sciences at PSB Academy. Choon Joo has been actively involved in the commercialization of technologies licensed from universities. He has sat on the Board of the Australian Proteome Analysis Facility Ltd, Copyrat Pte Ltd and IngenKO Pty Ltd and a Consultant to listed biotechnology companies in USA. Previously, he was the Deputy Chairman of the Lian Huat Group of Companies, a privately-held property development and investment group. Choon Joo has a Doctorate in Chemical Biology and Toxicology from Massachusetts Institute of Technology, Master of Science in Food Science from University of California at Berkeley and a First Class Honours in Natural Sciences (Chemistry) from Cambridge University. He has held adjunct positions at NUS, University of Western Australia, Macquarie University and positions of increasing responsibilities at a number of biotechnology companies in the USA.

    Max Ng

    Gateway Law Corporation
    Managing Director

    Max Ng is the Managing Director of Gateway Law, a boutique IP and technology law practice. Max is an expert on IP law, and has handled numerous such cases before the High Court and the Intellectual Property Office. Max is also listed as a leading lawyer in numerous publications, including Legal Who’s Who (Patents and Franchising), AsiaLaw Leading Lawyers, the inaugural Legal Who’s Who Singapore (by Asia Legal Business), and The International Who’s Who of Business Lawyers 2008. He is also the lead author of the book “Intellectual Property”. Max also sits as an Independent Director on the board of Challenger Technologies Limited, a company listed on the mainboard of the Singapore Stock Exchange.

    Semi Final Judges

    Colin J G Miles

    i-POP Networks Pte Ltd
    Executive Vice President

    Colin Miles is the Executive Vice President of i-POP Networks Pte Ltd. i-POP is a recognized pioneer and leader in the mobile media business and has much innovation to its name. The company was founded in 2002 and funded 2008 by a Hong Kong VC and IIPL (the investment arm of IDA). Personally speaking, I’ve been living and working in Singapore for 17 years — and have been an entrepreneur for a decade, first in the dot com boom, then joining the mobile industry “explosion”. Singapore itself offers a great support to its entrepreneurs — likewise i-POP sees its CSR to try to give something back to those start up’s with a vision — and entrepreneurs with a genuine commitment to succeed.

    Arthur Tan

    NUSBSA, Director
    Wine Tatler LLP
    Managing Partner

    Mr. Tan owns Wine Tatler, a distributor of fine quality wines from Hungary to Singapore and other parts of Asia. Wine Tatler’s showroom, Wines of Europe showcases an extensive range of more than 350 labels of fine wines from Hungary, Italy, France and Romania. Mr. Tan is also the Director of NUSBSA.

    Joey Gan

    Ernst & Young
    Director, Business Development

    Joey brings with her more than 15 years of experience in the sales, marketing and business development of information systems, business consulting and financial services. Her portfolio of clients span across industries in the banking, transportation, manufacturing, government, public utilities, education and more recently the local entrepreneurial industry in Singapore.

    She has been based in Hong Kong for nearly 11 years covering the North Asian region before returning to Singapore in end 2003. She is also a Certified Management Consultant (CMC) accredited by the International Council of Management Consulting Institutes (ICMCI).

    She is currently working as a business development director with Ernst & Young Singapore.

    Todd Irving

    Marketing and Strategy Professional

    Eugene Angelo Fabian

    Microsoft Operations Pte Ltd
    Program Manager

    Gary Loh

    PurpleClay Consulting
    Director

    Yee Tong

    School of Thought
    Founding Partner

    Mr. Tong came up with the concept of starting an alternative tuition program that teaches students to excel in their GP exams while also imparting the deeper social implications of the topics – something not done in local schools. Together with Ms. Kuik and Elizabeth Kon, Mr. Tong set up School of Thought in 2002

    Anthony Chong

    iDA (Infocomm Development Authority of Singapore)
    Manager, Industry development

    Mr. Anthony Chong is the Manager for Internationalization Operations, focusing on North Asia markets for the Infocomm Development Authority of Singapore (IDA). He is responsible for IDA’s initiatives to promote bilateral infocomm industrial business exchange between North Asia and Singapore. He works closely with infocomm enterprises to assist in their bilateral business and investment activities, which includes the domains of business development and alliance management. His prior portfolio in IDA includes growing Singapore’s outsourcing industry and managing the Fasttrack program, under the Singapore-ONE master plan.

    Alex Goh

    Microsoft
    Marketing Manager

    Colin Chow

    Singapore Infocomm Technology Federation
    Executive Director

    Martin Wong

    Social Enterprise Development Centre
    Manager

    Martin Wong is currently the Manager of Social Enterprise Development Centre. His current portfolio includes the planning and execution of capacity building & enterprise development projects for members of the Social Enterprise Association, a national-level association funded by the Ministry of Community Development, Youth and Sports. His broad based experience covers industries that are as diversified as social enterprises, consulting services, human resource management, microfinance, and play pivotal roles in new venture creation, sales & marketing, business development and cross-border business replication. He credits the inborn entrepreneur spirit and attitude as the key driver for his current achievements.

    Frank Reppel

    Reppel & Partners Pte Ltd
    Managing Partner

    Frank Reppel is the Managing Partner of Reppel & Partners Pte Ltd, an independent management consulting company. Focused on ICT management and CIO Services, his company provides ICT strategy, ICT audits, and ICT management concepts for SMEs and subsidiaries of international companies. Furthermore, Reppel & Partners’ expertise extends to various ICT management concepts, amongst which outsourcing concepts, vendor selection & management, as well as Request for Proposal development are most sought after. Customers of Reppel & Partners Pte Ltd, include the Brazilian Oil Giant Petrobras, the Austrian multi-Billion Euro Conglomerate Andritz and the French manufacturing company FCI.

    Frank has worked in various roles in the ICT industry in Europe and Asia over the last 18 years. His experience includes software development, professional services and consulting, and sales in senior management roles.

    Frank is also currently Chairman of the IT Subcommittee of the Singaporean German Chamber of Industry and Commerce.

    Ivy Ang

    International branding shop LloydNorthover Yeang (LNY)
    Regional Client Liaison and Growth Director

    Before joining LNY, she was with Adcom in Singapore and HKPC in Hong Kong. In her career she was worked with clients like Nestle, Wyeth, Sing Health, APEC and MICA.

    Tan Tzann Chang

    ISS NUS/Institute of Systems Science
    Chief Advisory Practice

    Tzann is leading the advisory practice and focuses on developing the consulting and mentoring approaches for ISS. His teaching and advisory areas span startup development, IT governance & management, strategic sourcing, service delivery management and e-government development. Tzann has prior experiences in a variety of roles with various MNCs, local companies and government agencies. These spanned over 11 years of sales and business management and over 8 years in direct sales covering the government and commercial sectors. He has attended executive management programmes with Singapore Institute of Directors and The American Graduate School of International Management.

    Tan Boon Chin

    NEC Solutions Asia Pacific Pte Ltd
    Managing Director, Regional Competency Centre-Public Safety
    Head of Government Solutions

    Boon Chin presently is a Senior VP @NEC Asia. He heads the Government Solutions Business Unit that has over 150 staff. His areas of coverage include the Asean and India sub-continent region. Main focus areas include offering complete IT solutions to Government and Financial sector specializing in “Identity” solutions such as National ID card system, e-Passport system and Automatic Border clearance system.

    Boon Chin started out as a software engineer in 1981 then moved to sales before heading the Government Solutions Business Unit. As a software engineer, his work ranges from software coding and development to project management for real time application. As a salesman, he focuses on selling large system integration projects to Financial and Government sector. With more than 20 years of experience, he has encountered numerous up and down in sales and can share his rich experience with young graduates particularly in the area of sales. He holds a Bachelor of Science (double physics) and a Master of Business from NUS.

    John Lee

    Solbing Filippi Consulting
    Co-Founder

    John is currently consulting a SPRING SINGAPORE SEEDS Investee company.

    His core competencies include Overseas Market Development, Intellectual Property and Branding, Corporate Re-Structuring and Animal Nutrition and Feed Management.

    Lee Junior

    Silver Capital Investment Pte Ltd
    Managing Director

    Lee Junior is the Managing Director of Silver Capital Investment Pte Ltd which spearheads The Silver Lining Project, arguably the world’s first-ever Silver Enterprise Incubation Program, Lee is dedicated to promoting entrepreneurship and dignified employment among the elderly; growing sustainable ventures that provide useful products and services for the aged; and empowering the seniors to actively contribute to the economy and their own welfare, thus changing the way the society regards and treats our mature citizens. A graduate from NUS Biz School, Lee is a commissioned officer of the Singapore Armed Forces and an Ironman Triathlete. A qualified member of MENSA Singapore, he currently serves as Advisor for Start-Up@Singapore; and is a Crucible Member for the Action Community for Entrepreneurs (ACE).

    Wayne Soo

    H W SOO & Co
    Managing Partner

    Wayne is a member of five professional accounting bodies in Singapore, Malaysia, United Kingdom and Australia. Wayne is a Council Member of the Institute of Management Consultants, Singapore and a member of the Malaysian Institute of Arbitrators and the Singapore Institute of Directors. He is listed in The International Who’s Who of Professionals since 2001.

    Wayne gained his years of auditing, accounting and financial experience with Ernst & Young Public Accountants in Malaysia and Singapore. He has been intimately involved in the auditing of medium-sized and listed clients in industries such as IT start-ups, E-commerce projects, retail and general trading, aerospace and aviation, property development, hotels and resorts, leisure and entertainment, not-for-profit organizations, palm oil plantations, food and drinks manufacturing, power generation, leasing and financing, pharmaceutical corporations; to name but a few.

    Lim Boon Yam

    First Principal Financial Pte Ltd
    Manager

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